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Football’s world governing body FIFA has secured a sponsorship deal with Crypto.com for the 2022 Qatar World Cup.

According to the agreement, Singapore-based cryptocurrency exchange platform Crypto.com has been roped in as the exclusive cryptocurrency trading platform sponsor during the World Cup matches in Qatar. 

Consequently, Crypto.com’s branding will appear both inside and outside of stadiums for the FIFA World Cup 2022 that will run from November 21 to December 18, 2022.

FIFA’s chief commercial officer Kay Madati stated, “Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.”

“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” Madati added.

The sponsorship deal will allow Crypto.com to offer new and existing users a chance to witness FIFA World Cup 2022 matches in Qatar and also provide opportunities to claim exclusive merchandise.

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally,” said Crypto.com co-founder and CEO Kris Marszalek.

“Through our partnership with FIFA, we continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” Marszalek further explained.

The FIFA World Cup 2022 sponsorship deal is the latest major investment for Crypto.com, who has already ventured into several premier sports including football, basketball, motorsport, MMA and ice hockey.

Recently, Crypto.com famously bagged the naming rights for what was previously known as the Staples Center in Los Angeles. The Singapore-based cryptocurrency firm has also become the official cryptocurrency exchange and trading platform for the men’s and women’s professional football leagues in Australia.

Established in 2016, Crypto.com has over 10 million customers and more than 4,000 employees across its offices in America, Europe and Asia. 

Featured photo: Kurt SCHORRER / FIFA / AFP

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