Celebrity endorsement has gathered rapid pace in the growing digital market. With betting and online gaming making steady strides, casino brands have looked to the traditional ways to establish a stronghold in the Indian subcontinent. 

The one old-fashioned approach in that regard has been the onboarding of Bollywood stars and some major players have already looked down the route. In fact, Bollybet recently launched a Bollywood-themed casino which was widely accepted by the users for its interesting interface.

Over the years, many Bollywood stars including Arjun Rampal, Rannvijay Singh and Nawazuddin Siddiqui have joined hands with the online casino companies and the results have been quite rewarding. 

With that being said, here we take a look at Bollywood actresses who have endorsed casino brands.

Sunny Leone with JeetWin

Apart from being a famed name in Bollywood, actress Sunny Leone serves as the brand ambassador of online casino JeetWin. The association started in 2019 as a part of which, the Canada-born actress did some promotions on her social media handles. 

“JeetWin has been nothing more than a delight,” she said during the promotional event. “It’s a brilliant association with JeetWin. Every person I encountered in this venture was a wonderful experience.”

Recently, she was seen promoting a scratch card game based on a food theme that is available on JeetWin.

Sunny Leone has more than 49 million followers on Instagram which gives JeetWin big leverage as far as their reach is concerned. Given the variety of games they have and the simple transaction methods, Jeetwin Casino, licensed under Curacao Gaming Commission, has now become a popular name among the Indian audience.

Nargis Fakhri with Betway

In April 2021, Betway launched a live version of the game, Andar Bahar, in association with Bollywood actress Nargis Fakhri. Since then, the 42-year-old model has helped Betway Live Casino in getting a bigger reach through her wide social media presence. The partnership helps Betway in promoting their live dealer games on the online casino website while having the glitz and glamour on the show.

Amy Jackson with Rummy Passion

In February 2018, Rummy Passion roped in Amy Jackson as their brand ambassador as she resonated the ‘ethos of the vibrant site with her vivacious personality’.

Online rummy has seen massive growth in the online community in a very short period of time. As mentioned by the platform itself, ‘Amy herself is an avid player who likes to unwind at the tables after hectic shoots by indulging in online rummy gameplay at this site’. 

Like the others in the list, Amy engages in various promotional activities both physically and through her social media channels which helps an already established Rummy Passion reach a wider audience.

Rummy Passion is one of India’s fastest-growing rummy portals and the casino games on this platform are RNG certified and offer an excellent customer support service in local languages like Hindi, Bengali, Telugu and Tamil.

Anita Hassanandani with Poker Raj

Anita Hassanandani gained wider popularity from movies like Just Married, Maharaja, and Hero. Before that though, she was already a famous name among Indian households having appeared in the daily soap, Kavyanjali.

In November 2018, Viaan Industries, promoted by Raj Kundra and Shilpa Shetty announced the launch of Poker Raj while signing Anita Hassanandani as their brand ambassador. The move came as no surprise as Anita had gained massive popularity by the time.

“Card games always intrigued me,” Anita told PokerGuru in an interview. “I played a lot of ‘Teen Patti’ and ‘Rummy’ before, while poker was fairly new to me.

“Now I play poker online as well. The great thing is that you can play it on the go or wherever you are. I love playing online tournaments as well,” she added.

Elli Avram with Parimatch

It was during the festive season of Diwali this year that Parimatch got in association with Bollywood actress Elli Avram. During the official announcement, Dmitry Belianin, Marketing Director at PMI said, “We are delighted to be working with Swedish Bollywood actor Elli Avram as a brand ambassador for Parimatch. Not only is she talented, but she is also passionate about her work and her ambitious spirit resonates with our brand vision. With this association, we strive to reach new heights of success and we hope that this association will introduce us to a broader audience of sports fans.”

As part of the company, the actress appeared in a short video which aimed 'to showcase the life of a celebrity and how it aligns with Parimatch’s vision as a brand and what Alli aims to bring to her fans'.

Featured photo: AFP / Noah Seelam