FURIA, Esports Charts extended deal to cover Kings League
FURIA and Esports Charts have renewed their long-term data deal until 2027. This decision marks a new phase for both brands as they decide to cover the growing Kings League scene as well.
The industry saw its first team-up in 2021. Since then, Esports Charts has helped FURIA track real-time viewership data and audience insights. This has allowed the Brazilian esports giant to improve their connection with sponsors and tournament partners.
The journey to Kings League coverage
Now, the upgraded deal takes things further. Esports Charts will also provide analytics for events in the Kings League, including the Kings World Cup and Kings League Brazil. These football-style events, which mix sports and online content, have gained a huge following.
Esports Charts CEO Artyom Odintsov said this step shows how they plan to track more kinds of digital sports. 'FURIA has been a valued partner since 2021, and we are excited to support their continued growth and success in both esports and new ventures,' he shared.
FURIA's tech lead, Milton Stiilpen Jr., added that the team can now use better tools to plan fan content, improve brand reach, and support its partners. He even noted that this renewal is strategic for them.
The updated deal is part of a wider goal by Esports Charts’ parent company, AWERTI.
