CoinDCX has procured the title sponsorship for the T20I series in India's tour of Sri Lanka headlining this as the first-ever occasion a cryptocurrency asset exchange has been named as the title sponsor for a cricket series.
WazirX, a Bitcoin and cryptocurrency exchange, will be co-presenting sponsor for the live streaming of the series.
The T20I series is set to commence on 21 July and will be rebranded as the CoinDCX T20 Cup.
Sumit Gupta, CEO and Co-Founder of CoinDCX said, “Cricket in India is not just a sport; it’s a religion. So naturally, we are very excited to become the Title Sponsor of the T20 Cup.”
“Cricket – particularly the T20 format- offers excellent synergy for our brand as we aim to reach out to more users through this association. Being the country’s largest and safest cryptocurrency exchange, we aim at accomplishing new heights just as the Indian Cricket Team” Gupta added.
In addition to the title sponsorship, CoinDCX is also going to be associated with the national team as their official overseas sponsor.
Chief Executive Officer of Sri Lanka Cricket, Arvind D’Silva said, ”It’s a buoyant time for Sri Lanka cricket as we look to welcome the Indian team on our shores for the first time in three years."
“We are also looking forward to a series likely to serve as important preparation for the players and the teams as we approach the World T20 later in the year. We have just navigated an uncertain and daunting season last year with the pandemic, and we are grateful to the series partners, particularly CoinDCX, as the title sponsors.” he added.
Featured photo : Punit Paranjpe / AFP